‘Leading brands like Nokia, Facebook, Google Android , blackberry have been hosting free-to-attend developer workshops, providing advice and insight on how African developers can get the most out of their platforms’, Matthew Henkes said.
Henkes is editor in chief of Six Degrees Events who is the organisers. These events are aimed to provide a forum for global companies to connect with African companies to use their knowledge together to better provide better services for the users.
‘Local knowledge is highly prized by leading multinationals looking to break into the African market.’
The event consisted of workshops that taught the basics of social media on mobile and on a computer and gave a better understanding of social media.
‘The events was interactive, instead of people standing in front and give boring speeches they had a panel discussing a question and the audience was free to ask question and make statements and be part of the conversation.’ A person at the event said at the end of day two.
South Africa stood its own among the international brands and local businesses, like mixit got just as much interest as international brands.
‘The two brands who impressed me today were Standard Bank and Cell C. Here is why. It’s clear that involvement in social media as brands is forcing each business to go from superficial involvement to an integrated use of social media in the organization. Both businesses are being forced to evolve as a result.’ Patrick, one of the speakers said.
“Everything is not digital. Blend digital with physical.” Kemi Benjamin, Brand Manager at Nike said on the first day of the event. He said this to encourage the branders to better connect with their user in order to get better coverage and to not get lost in the digital era and forget that the users are still human and need humanity to survive.
With technology evolving more and more they thought it wise to help those who are not as evolved in technology to build their brand and move forward.
People were also encouraged to take part in the debates in order to improve services to get what the users want and not just focus on the needs of the brander.
The audience enjoyed the day and some thought it was a good experience for them.
‘The day was very helpful and social media is the way to the future. The time to evolve is upon us.’ Stacey Henderson an audience member said.
‘I can’t wait for the next event. Today was such a huge learning experience for me. I can’t wait to go and try what I learnt.’ Another audience member said.
No comments:
Post a Comment